01
Week 1–2
Immersion
Stakeholder interviews, audit, category mapping. We come out with a strategic point of view.
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03 — Branding & Identity
Brands that earn the second decade.
Naming, positioning, visual identity, verbal identity, and the systems that let teams keep building inside them. Print, screen and space.
What you actually get.
Deliverables
01
Strategy & positioning
Why your brand exists, who it is for, and how it acts — in language anyone can use.
02
Naming
When you need it. Verbal territories, name candidates, trademark feasibility pre-screening.
03
Visual identity
Logo system, type, color, motion primitives, photographic direction, illustration system.
04
Verbal identity
Voice principles, tone matrix, copy patterns, taglines, naming conventions.
05
Brand guidelines
Usable, opinionated guidelines — not a 200-page PDF nobody opens.
06
Application kit
Website, social, decks, swag, signage. We design enough to set the standard for the next year.
Engagement
How an engagement actually feels.
02
Week 3
Positioning
A short, opinionated strategy document. One direction we are willing to defend.
03
Week 4–6
Identity exploration
Two or three distinct directions, each carried far enough to feel real.
04
Week 7–9
Refinement
One direction, refined into the full system. Type pairings, motion, photo.
05
Week 10–12
Guidelines & rollout
Brand book, application kit, internal launch assets.
Stack & tooling
Adobe Illustrator
Glyphs
Figma
Cinema 4D
Loupedeck
Selected work
Recent engagements in this discipline.
FAQ
10 to 16 weeks for an end-to-end identity. We can do an identity refresh in 4–6 weeks.
Yes, as part of a strategy + identity engagement. We do not take pure naming sprints.
We screen for obvious conflicts and partner with trademark attorneys for filing.
Often the smart move. We will tell you honestly when to keep, evolve or replace each mark.
Ready when you are